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This website butlers-buses.com has the following in the web page, "Coach and Bus Hire in Cork." Our analyzers viewed that the webpage also stated " Established in 1967, Butlers Bus and Coach Hire Cork are today, the premier travel company in Cork sporting the most modern fleet of passenger vehicles in Ireland from our 6 seat luxury minivans to our mini buses, midi coaches right up to our full size large coaches." The Website also said " See what we do - Cork Coach and Bus Hire. See Day Tours from Cork. We are cognizant of the fact that customers looking for a coach ." The website's header had cork as the most important search term. It is followed by coach, hire, and Ireland which isn't as highly ranked as cork. The next words they used was bus. tours was included but will not be understood by search engines.